Friday, 21 September 2018

Optus uses its imagination to retain customers, drive data usage

By Nick Wood, Total Telecom
Tuesday 21 January 14

Australian operator taps Emagine's contextual marketing expertise to push out relevant offers.

Operators have for years aspired to improve loyalty by pushing out timely, relevant offers to individual subscribers, but with limited success. Now though, the advent of big data analytics is finally enabling them to realise this ambition. SingTel-owned Optus is one player that hopes to capitalise on this opportunity. The Australian mobile operator recently chose to deploy a platform developed by analytics specialist Emagine to help it reach out more effectively to customers…

Operators have for years aspired to improve loyalty by pushing out timely, relevant offers to individual subscribers, but with limited success. Now though, the advent of big data analytics is finally enabling them to realise this ambition. SingTel-owned Optus is one player that hopes to capitalise on this opportunity. The Australian mobile operator recently chose to deploy a platform developed by analytics specialist Emagine to help it reach out more effectively to customers…

TT PREMIUM CONTENT

If you are a subscriber login here


To access premium content you need to upgrade your account. To find out more click here

Since you're here...

...the Telecoms industry is characterised by constant change and evolution. That's why it's crucial for telecoms professionals to keep up-to-date with what is happening. Join 35,000+ of your peers and sign up to our free newsletter service today, to be in the know about what is going on. PLUS, as a member you can submit your own press releases!

See all membership options

Please enable JavaScript to view the comments powered by Disqus.

Newsletter signup

Quickly get on board and up to date with the telecoms industry