Monday, 25 June 2018

T-Mobile CEO turns air blue as he shares plan to paint US mobile market pink

By Nick Wood, Total Telecom
Thursday 09 January 14

U.S. mobile operator offers to buy rivals' customers out of their contracts; thanks AT&T for $450 churn incentive.

T-Mobile US chief executive John Legere didn't so much take aim at his rivals this week as go straight for the jugular, by offering to pay the early termination fees (ETFs) of customers of AT&T, Verizon and Sprint, thereby enabling them to churn mid-contract for no penalty. In a presentation at CES on Wednesday that was liberally sprinkled with colourful language, Legere described ETFs and in particular family tariffs in terms typically reserved for Machiavellian master plans. "One of the biggest evils in this industry is the family plan," he said…

T-Mobile US chief executive John Legere didn't so much take aim at his rivals this week as go straight for the jugular, by offering to pay the early termination fees (ETFs) of customers of AT&T, Verizon and Sprint, thereby enabling them to churn mid-contract for no penalty. In a presentation at CES on Wednesday that was liberally sprinkled with colourful language, Legere described ETFs and in particular family tariffs in terms typically reserved for Machiavellian master plans. "One of the biggest evils in this industry is the family plan," he said…

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