ZTE Corporation, a publicly-listed global provider of telecommunications equipment, network solutions and mobile devices, has unveiled a new, consumer-centric global mobile device strategy, championed by the recently-announced Global Head of Mobile Devices…
ZTE Corporation, a publicly-listed global provider of telecommunications equipment, network solutions and mobile devices, has unveiled a new, consumer-centric global mobile device strategy, championed by the recently-announced Global Head of Mobile Devices, Mr. Zeng Xuezhong.
At CES 2014, Mr. Zeng unveiled a new global product strategy, focused on 3 C’s:
· Chief experience officer, wherein Mr. Zeng will listen to and incorporate feedback from consumers worldwide
· Communication by leveraging the Internet, ZTE will openly engage with consumers and to generate widespread awareness of the ZTE brand
· Consumer-centric approach to business and product strategy, whereby consumer satisfaction is ZTE’s #1 global success metric
“This new strategy builds upon the great success we’ve already achieved by working with carriers to develop products,” said Mr. Zeng. “We’re now incorporating more insights directly from consumers and focusing more intently than ever before on the needs and wants of our end users around the globe, in order to develop a wider range of excellent devices at affordable prices.”
ZTE has already made great strides in meeting this vision, whether it’s the development of the advanced voice technology of the Grand S II, the progression of its design philosophy or its plan to launch the ZTE C-lab – where the company plans to refine concepts into products that have been vetted by consumer research, testing and feedback – later this year.
Mr. Zeng was previously in charge of ZTE’s operations in China. First announced on December 31, 2013, his new role is part of a broader corporate re-organization has set the company up with a better structure that make consumer focus a more organic part of ZTE’s product strategy.
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