Wednesday, 21 November 2018

Big news: Tales of the unexpected

By Total Telecom staff
Monday 23 December 13

Certain telecoms markets were particularly interesting to watch in 2013, but not necessarily the ones you would have expected.

BACK OF THE NET BT garnered a lot of attention with the August launch of its BT Sport TV channels. However, its acquisition of broadcast rights for Premiership football, rugby, and later Champions League and Europa League football, among others, was not made solely to shake up the UK’s pay-TV market. Rather the telco aimed to consolidate its position in the ISP space by bundling BT Sport free with its broadband tariffs. It’s a strategy that does not come cheap. The rights to broadcast just 38 Premiership football matches per season for the next three years cost it £738 million. A three-year rights deal for the UEFA Champions League and Europa League set it back &pound…

BACK OF THE NET BT garnered a lot of attention with the August launch of its BT Sport TV channels. However, its acquisition of broadcast rights for Premiership football, rugby, and later Champions League and Europa League football, among others, was not made solely to shake up the UK’s pay-TV market. Rather the telco aimed to consolidate its position in the ISP space by bundling BT Sport free with its broadband tariffs. It’s a strategy that does not come cheap. The rights to broadcast just 38 Premiership football matches per season for the next three years cost it £738 million. A three-year rights deal for the UEFA Champions League and Europa League set it back &pound…

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