Friday, 23 June 2017

MobPartner intros new ad solution

MobPartner
Thursday 19 December 13

Online publishers have a new way to boost revenue and monetise their desktop web traffic through adverts for mobile apps with the launch today of MobBridge, the new solution by MobPartner, the performance-based mobile advertising specialist. MobBridge is an automatic solution for publishers that unlocks extra revenue for their website and lets them expand into the mobile world by giving web users access to mobile apps…

Online publishers have a new way to boost revenue and monetise their desktop web traffic through adverts for mobile apps with the launch today of MobBridge, the new solution by MobPartner, the performance-based mobile advertising specialist.

MobBridge is an automatic solution for publishers that unlocks extra revenue for their website and lets them expand into the mobile world by giving web users access to mobile apps. Using MobPartner, publishers can display adverts for mobile apps on their desktop site. Consumers who click on the advert are then taken to a specially-created landing page for the app where they can scan a QR code or have a direct link to the app’s store page sent to their phone via email.

MobBridge is ideal for publishers of app-focused websites such as review sites, forums and app marketplaces as a means to boost their advertising revenue. It works on a Cost per Install (CPI) basis and directly connects a publisher’s desktop traffic with advertisers or developers who have a mobile app or game to promote. Advertisers using MobBridge report an average conversion rate of two to five per cent for their adverts.

MobPartner has also developed MobBridge with maximum ease-of-use in mind for advertisers. With MobBridge, advertisers don’t need to create any special graphics or other collateral. Instead, once the advertiser enters the app’s unique ID, MobBridge rapidly and automatically populates a bespoke landing page with the relevant information on the App Store or Google Play including price, screenshots, icon, description and more, as well as the relevant QR code and email link functionality.

“MobBridge seamlessly brings the online and mobile worlds closer together,” said Cristina Constandache, Senior VP of Marketing at MobPartner. “Driving consumers from a desktop site to downloading a mobile app has traditionally been very hard, but MobBridge solves this problem by connecting desktop and mobile advertising in a way that is easy to use and mutually beneficial for publishers and developers.”

“Online publishers can gain an important foothold in the fast-growing, lucrative mobile apps sector in a way that monetises their desktop web traffic and boosts revenue,” continued Constandache. “Meanwhile, advertisers and developers can broaden the scale and reach of their app marketing campaigns into the online domain.”

MobBridge is currently available for both iOS and Android smartphone apps and games. MobPartner expects to add iPad functionality to MobBridge in the next few months.

MobBridge is available for publishers, developers and advertisers worldwide.


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