Tuesday, 27 June 2017

CIAmedia launches SDK that enables apps to hijack calls from Google

CIAmedia
Friday 06 December 13

Mobile ad-tech company, CIAmedia today announced the launch of its patented call-triggered advertising technology in a universally available SDK. Local Search companies simply load the CIAmedia SDK into their Android apps. When calls to merchants fail…

Mobile ad-tech company, CIAmedia today announced the launch of its patented call-triggered advertising technology in a universally available SDK.

Local Search companies simply load the CIAmedia SDK into their Android apps. When calls to merchants fail, their app instantly displays alternative like-merchants’ contact details (advertisers) in the same neighbourhood. Callers can then simply Click2Call, generating mass volumes of incremental calls to advertisers.

The CIAmedia SDK works independently of whether the user searched and found the number on Google, Bing or any other website or app. Google dominates mobile browser search (StatCounter 2013) and according to comScore also takes a big share in app based local search.

With as much as 30- 40% of business calls going unanswered, CIAmedia technology represents a major opportunity for Local Search companies, like yellow pages, to now divert unanswered business calls - following a Google search - to their advertisers. Generally this is when users call outside office hours, when lines are busy, dialling discontinued numbers, when businesses simply do not answer the phone, or the user only gets through to voicemail.

Typically, Local Search apps get used only two to three times per month. The rest of the time the apps are closed and do not produce any traffic or calls. With the CIAmedia SDK inside, apps are automatically woken up as the SDK operates in the background and detects unsuccessful business calls even when the app is closed.

Claudia Dreier-Poepperl, CEO and founder at CIAmedia said: “Adding the CIAmedia SDK into apps delivers our clients a market-disruptive technology to take back their fair share of mobile local search from the big guys, and drive unprecedented volumes of calls directly to their advertisers.”


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