Friday, 23 June 2017

Apple taps into Twitter, buying social analytics firm Topsy

By Daisuke Wakabayashi and Douglas MacMillan, Dow Jones Newswires
Tuesday 03 December 13

Smartphone maker pays more than $200 million for start-up, sources say.

Apple Inc. has acquired social-media analytics firm Topsy Labs Inc. for more than $200 million, according to people familiar with the matter. Topsy specializes in data from Twitter, offering tools to analyze tweets and other information to help track consumer sentiment. Its tools can decipher how often a specific term is tweeted…

Apple Inc. has acquired social-media analytics firm Topsy Labs Inc. for more than $200 million, according to people familiar with the matter. Topsy specializes in data from Twitter, offering tools to analyze tweets and other information to help track consumer sentiment. Its tools can decipher how often a specific term is tweeted…

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