Saturday, 24 June 2017

OpenMarket introduces two-factor authentication for mobile engagement

OpenMarket
Thursday 14 November 13

OpenMarket (www.openmarket.com), a leading enterprise mobile engagement company, today announced support for Two-Factor Authentication (2FA) in its Mobile Engagement Platform. The new 2FA capabilities in OpenMarket’s Mobile Engagement Platform mean that CIOs and other IT decision-makers can use out-of-band authentication via mobile devices to provide secure access, consumer identify protection and fraud prevention…

OpenMarket (www.openmarket.com), a leading enterprise mobile engagement company, today announced support for Two-Factor Authentication (2FA) in its Mobile Engagement Platform. The new 2FA capabilities in OpenMarket’s Mobile Engagement Platform mean that CIOs and other IT decision-makers can use out-of-band authentication via mobile devices to provide secure access, consumer identify protection and fraud prevention.

Two-factor authentication has been proven to drastically reduce identity theft, phishing scams, and online fraud by requiring two forms of user authentication. OpenMarket’s 2FA service creates a unique personal identification number (PIN), which is sent to the user via SMS. The user then enters the PIN on a website for validation before gaining access to that secured site. This service is also ideal for resetting lost passwords. These new capabilities help enterprise CIOs follow the lead of industry giants like Facebook, Google, LinkedIn and Twitter, which have already implemented SMS-based 2FA to protect user information.

As part of its mobile strategy, a leading global retailer has deployed OpenMarket’s Mobile Engagement Platform to manage a variety of customer experience use cases across different business units within its organisation. Most recently, the customer has deployed 2FA with OpenMarket to provide secure access and identity protection for its customers across ten countries, with plans for further global expansion.

"Enterprises require a level of security that will give their customers a sense of safety and trust,” said Jay Emmet, General Manager of OpenMarket. “Rather than evaluating and implementing a single point solution for each proposed mobile use case, forward-looking CIOs are turning to OpenMarket’s Mobile Engagement Platform for a holistic approach to supporting operational and engagement use cases across the entire organisation.”

The OpenMarket Mobile Engagement Platform is an SaaS-based solution that allows global enterprises to easily create and deploy mobile engagement services without provisioning expensive infrastructure. Enterprises can access the platform via a web-based Graphical User Interface (GUI) or directly via service APIs. The platform supports features such as personalisation, scheduling, logic and decisioning, list management, user segmentation, and reporting. By using OpenMarket’s Mobile Engagement Platform, enterprises are able to mobilise operational processes, optimise internal and external communications, improve customer experiences, drive brand awareness and generate new revenue.

As an experienced mobile engagement solution provider, OpenMarket supports its Fortune 2000 enterprise customers with unique needs around data security standards, privacy policies, and industry regulations. Two-factor authentication is the latest in OpenMarket’s line of security and IT-related features. OpenMarket’s security and privacy controls provide a comprehensive framework based on data protection laws, ISO 27001, GLBA and other standards.

For more information on the OpenMarket Mobile Engagement Platform, download the white paper “Mobile Engagement for the Enterprise”: http://www.openmarket.com/mobile-engagement-white-paper/


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