Saturday, 24 June 2017

PapayaMobile opens 'Gateway to China' dev program

PapayaMobile
Tuesday 12 November 13

PapayaMobile, the mobile monetisation and distribution company, today announced the expansion of its pioneering “Gateway to China” program, which gives international app developers, advertisers, and brands the opportunity to reach China’s 450 million-plus smartphone users through AppFlood, its global mobile ad network. PapayaMobile’s Gateway to China program was first launched in 2011…

PapayaMobile, the mobile monetisation and distribution company, today announced the expansion of its pioneering “Gateway to China” program, which gives international app developers, advertisers, and brands the opportunity to reach China’s 450 million-plus smartphone users through AppFlood, its global mobile ad network.

PapayaMobile’s Gateway to China program was first launched in 2011, and was designed to help game developers introduce their mobile properties to a Chinese audience, guided by the expertise of PapayaMobile’s Beijing-based team. The expanded program is open to mobile game developers, app developers, advertisers and brands from around the world, and aims to help them quickly and easily reach China’s fast-growing smartphone user base.

According to a recent report by Counterpoint Research, the Chinese smartphone market has grown to become three times larger than the U.S. and now is the largest smartphone market globally with over 450 million devices in use. 30 million smartphones were shipped in China during August 2013 alone.

The Gateway to China program offers the opportunity to reach 95 percent of these smartphone users, thanks to Papaya’s comprehensive network of local Chinese partners. Those joining the program can expect to receive up to 900,000 new Chinese users daily for their mobile app. They’ll also receive direct help to build direct relationships with each of PapayaMobile’s Chinese app distribution partners, which include Qihoo 360, Baidu 91, Kingsoft, Anzhi Market, Xiaomi, China Mobile, China Telecom, UC, Wandoujia and DangLe.

More than 290 million mobile devices worldwide have so far connected to the AppFlood mobile ad platform since its launch in 2012, and in September 2013 more than a third (37 per cent) of all ads served via the AppFlood platform came from China-based partners.

Commenting on the expanded Gateway program, PapayaMobile CEO Si Shen said, “The mobile market in China is fundamentally different to the rest of the world. The market is dominated by Android, but virtually no handsets come with Google Play. This means there are no traditional mobile ad networks like the kind western advertisers are accustomed to using. To be successful, advertisers must manage a complex web of relationships between various mobile distribution channels. Without the presence of a local partner in China, this can be almost impossible. AppFlood’s unique combination of a global infrastructure and a wide-reaching network of Chinese partners, content providers, and distribution channels solves this problem for developers, advertisers, and brands wanting to expand into China.”

“With the original Gateway to China program, we helped bring over 80 titles to an audience in China that was previously thought of as inaccessible,” continued Shen. “Papaya is the only company perfectly positioned to bridge the gap between East and West, and enable developers and brands to access and benefit from the huge untapped Chinese mobile market and all the commercial opportunities that offers.”

The Gateway to China program is open to developers, advertisers and publishers worldwide. To join, visit appflood.com/china.


View more of the latest press releases from across the industry or post your company's news.

Please enable JavaScript to view the comments powered by Disqus.

Newsletter signup

Quickly get on board and up to date with the telecoms industry