Tuesday, 25 July 2017

Friday Review: LTE, eh?

By Nick Wood, Total Telecom
Friday 08 November 13

Videos, thousands of 'em! LTE-A announcements mount up as operators tackle traffic crunch.

We're constantly being fed the 'mobile data traffic is growing exponentially' line, whether it's at a trade show, in that incredibly lucid dream where I'm piloting the Millennium Falcon with the aid of Weird Science-era Kelly LeBrock, or through a good old-fashioned press release. The way the telecoms industry illustrates this trend has evolved though. It's true that some spokespeople still insist on talking about the zettaFLOPS of compute power and exabytes of data consumed by their pre-school children on an hourly basis. But de rigueur behaviour at a conference session these days is to show 'that was then; this is now' photos of audiences taking in Olympic opening ceremonies or Pope-unveilings. One will have been taken a few years ago, and will show people holding up cigarette lighters…

We're constantly being fed the 'mobile data traffic is growing exponentially' line, whether it's at a trade show, in that incredibly lucid dream where I'm piloting the Millennium Falcon with the aid of Weird Science-era Kelly LeBrock, or through a good old-fashioned press release. The way the telecoms industry illustrates this trend has evolved though. It's true that some spokespeople still insist on talking about the zettaFLOPS of compute power and exabytes of data consumed by their pre-school children on an hourly basis. But de rigueur behaviour at a conference session these days is to show 'that was then; this is now' photos of audiences taking in Olympic opening ceremonies or Pope-unveilings. One will have been taken a few years ago, and will show people holding up cigarette lighters…

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