Wednesday, 23 August 2017

MobPartner achieves record quarterly revenues in Q3

MobPartner
Tuesday 22 October 13

MobPartner, the global performance-based mobile advertising specialist, today announced that it has experienced its best ever period of growth with revenues of USD$7M in Q3 2013 - a 20 per cent rise from the previous quarter’s (Q2 2013) performance. Based on this current run rate, MobPartner is on track to reach YonY growth of more than 400 per cent from 2012…

MobPartner, the global performance-based mobile advertising specialist, today announced that it has experienced its best ever period of growth with revenues of USD$7M in Q3 2013 - a 20 per cent rise from the previous quarter’s (Q2 2013) performance. Based on this current run rate, MobPartner is on track to reach YonY growth of more than 400 per cent from 2012.

To support its rapid growth, MobPartner will expand its global presence in upcoming months. In addition to its headquarters in Paris and offices in London, MobPartner will open new offices in the key US and Asian markets, including New York, San Francisco, Beijing and Singapore.

MobPartner’s global advertising business is based exclusively on performance-based mobile campaigns and is currently split between the US (40 per cent), Europe (25 per cent), China (20 per cent) and Latin America (15 per cent). Key markets for growth in 2014 are projected to be China and the USA, driven by innovations in mobile ad technology in these regions including new targeting and retargeting capabilities plus the rapid expansion of m-commerce.

“The rapid growth we’re seeing points to the important shift in mobile advertising towards a performance-led approach,” said Djamel Agaoua, Chairman of MobPartner. “This is especially the case as developers, publishers and brands look to acquire quality users for their apps and services, and publishers come to see the higher revenues that can be earned from performance-based campaigns as opposed to standard CPC and CPM.”

“As one of the very first mobile advertising specialists, our customers appreciate the fact that we have managed to create a high quality network with top tier global publishers and advertisers alike. With our handpicked team of international mobile advertising and marketing experts, MobPartner has the insight, scalability and reach to drive sustained, long-term growth for our customers in what is a complex and fast-moving landscape, “ concluded Agaoua.

Over the last 12 months, MobPartner has grown and diversified its mobile ad business across four different segments: mobile content services (25 per cent), games (35 per cent), “vertical” apps for travel, education or utility companies (30 per cent) and also m-commerce (10 per cent). 


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