Telstra today announced it will supply Sydney’s ANZ Stadium with in-stadium wireless connectivity for the next five years after becoming the venue’s exclusive technology partner for WiFi and content distribution. The partnership will allow spectators to make greater use of mobile technology within the venue…
Telstra today announced it will supply Sydney’s ANZ Stadium with in-stadium wireless connectivity for the next five years after becoming the venue’s exclusive technology partner for WiFi and content distribution. The partnership will allow spectators to make greater use of mobile technology within the venue.
Kathy-Anne McManus, Media Practice Lead, Telstra Enterprise & Government, said Telstra will provide ANZ Stadium with a robust and reliable solution, as well as providing the option for additional digital media functionality – creating a whole new experience for spectators.
“This technology will further enhance ANZ Stadium’s reputation as one of the world’s great sports and entertainment venues,” Mrs McManus said.
“We’re proud to be introducing technology that will improve the customer experience when visiting ANZ Stadium, and ultimately allow fans to engage with IPTV and other online content.”
Telstra has selected Cisco as its preferred technology supplier for its best-in-class Cisco Connected Stadium WiFi solution which has been deployed in sports venues around the world.
“The Telstra solution was chosen due to its ability to address the unique challenges of providing high-density Wireless Local Area Network (WLAN) coverage to crowds in sporting venues. The WiFi network takes full advantage of Telstra’s digital media capability to create a truly dynamic and engaging environment for fans,” added Mrs McManus.
Daryl Kerry, Managing Director of ANZ Stadium, said the stadium wanted to go beyond just providing internet access for spectators and instead was looking to create a truly engaging and memorable experience for fans.
“We’re excited to provide a multitude of media delivery options and ways for our fans to get the most out of the events at the Stadium. Telstra’s communications solution suits all of our requirements now, and provides an exciting road map of opportunities as we go forward,” Mr Kerry said.
“The first stage of the rollout will connect sponsor content to WiFi devices throughout the stadium, allowing information, announcements and video content to be displayed to fans.”
The ANZ Stadium WiFi network will be implemented in the coming months, and will be available to the public from the start of 2014 NRL season.
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