Saturday, 23 September 2017

The value of roaming confidence

By Yves Martin, Orange
Friday 04 October 13

'At a time of phenomenal innovation in the telecoms market, roaming continues to be a sore spot for the industry.'

With the summer months behind us, many holiday-makers may be reflecting on their decision to either turn off or turn on their mobile when they were abroad this year. The fact that turning on or switching off your mobile is even a consideration is symptomatic of the public's negative mindset around the use of mobile services abroad. International roaming didn't get off to the best start – back in the early 2000s some consumers using just voice and SMS services abroad faced unexpectedly large bills. With demand to use mobile services abroad still minimal compared with domestic demand…

With the summer months behind us, many holiday-makers may be reflecting on their decision to either turn off or turn on their mobile when they were abroad this year. The fact that turning on or switching off your mobile is even a consideration is symptomatic of the public's negative mindset around the use of mobile services abroad. International roaming didn't get off to the best start – back in the early 2000s some consumers using just voice and SMS services abroad faced unexpectedly large bills. With demand to use mobile services abroad still minimal compared with domestic demand…

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