Thursday, 23 November 2017

Tata launches Mobile Messaging Exchange

Tata Communications
Wednesday 02 October 13

Tata Communications, a leading provider of A New World of Communications, today launches its Mobile Messaging Exchange service. The exchange will enable Over-the-top (OTT) providers and SMS aggregators to connect to a large community of MNOs globally, while allowing MNOs to monetise the SMS traffic with an added layer of security. This service provides a mutually favourable and profitable solution for all the stakeholders in the value chain…

Tata Communications, a leading provider of A New World of Communications, today launches its Mobile Messaging Exchange service. The exchange will enable Over-the-top (OTT) providers and SMS aggregators to connect to a large community of MNOs globally, while allowing MNOs to monetise the SMS traffic with an added layer of security. This service provides a mutually favourable and profitable solution for all the stakeholders in the value chain.

SMS traffic continues to grow globally, and it is predicted to total 9.4 trillion messages in 2016[1]. Application-to-person (A2P) SMS constitutes an increasingly important proportion of this traffic. Similarly, it is estimated that the global A2P SMS market will grow five-fold in the next five years, overtaking person-to-person (P2P) SMS, reaching $76 billion by 2016[2]. However, an increase in A2P SMS brings with it inherent security issues; an indicator is the number of SMS spam campaigns quadrupled in the first half of 2012 and the overall rate of receipt grew by 300% from 2011 to 2012[3].

The new Mobile Messaging Exchange stands to create an effective ecosystem built on efficiency, trust and transparency. It will not only bridge the user communities served by the OTT and SMS aggregators, who want to reach more mobile subscribers, but also MNOs, who want to monetise this traffic. This secure and stable service will help MNOs protect their network and subscribers from spam and fraud resulting from unauthorised A2P SMS.

Jeff Bak, Vice President of Mobility Solutions at Tata Communications, says, “We see an emerging market need in the evolving SMS ecosystem. OTTs and SMS aggregators seek a simplified means to reliably deliver SMS to global mobile users, while MNOs want to monetise A2P SMS without compromising subscriber security and satisfaction. Seamlessly connecting communication service islands is a core mission for Tata Communications. Leveraging our expertise from building market leading global voice, mobile signalling and IP communities, Mobile Messaging Exchange uniquely addresses this need in the SMS market, taking advantage of Tata Communications’ global network infrastructure and extensive MNO relationships worldwide.”

The Mobile Messaging Exchange leverages Tata Communication’s leading mobile signalling network for better quality and delivery feedback particularly for OTTs. It also includes Tata Communications’ Managed SMS Firewall, which identifies and captures spam and fraudulent messages. With always-on SMS threat monitoring and protection plus the use of MNO-set policies for spam traps and content filtering, Mobile Messaging Exchange further protects mobile networks and subscribers.

 


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