Sunday, 24 September 2017

I can't get no smartphone satisfaction

By Nick Wood, Total Telecom
Thursday 04 July 13

U.K. survey finds users tire of their 'flagship' device just six months into a lengthy new contract, creating churn implications.

Smartphone product lifecycles are shortening, causing discontent for customers tied to lengthy mobile contracts with what they consider to be obsolete handsets, according to CEM specialist WDS. The company on Wednesday published a new study that shows that a flagship smartphone is superseded by a new model on average every nine months…

Smartphone product lifecycles are shortening, causing discontent for customers tied to lengthy mobile contracts with what they consider to be obsolete handsets, according to CEM specialist WDS. The company on Wednesday published a new study that shows that a flagship smartphone is superseded by a new model on average every nine months…

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