Experimentation key to telcos' success
By Mary Lennighan, Total Telecom, in Singapore
Thursday 20 June 13

New approach to services will see telcos hiring 'polo neck wearing' staff, Malaysia's Celcom says; speakers agree that move to OTT is key.
Telecoms operators need to take a leaf out of their Internet rivals' books and launch more experimental services, according to speakers at CommunicAsia this week.
"Many of the things we do will be wrong," but it's important to experiment, said Suresh Sidhu, chief corporate and operations officer of Malaysian mobile operator Celcom Axiata…
Telecoms operators need to take a leaf out of their Internet rivals' books and launch more experimental services, according to speakers at CommunicAsia this week.
"Many of the things we do will be wrong," but it's important to experiment, said Suresh Sidhu, chief corporate and operations officer of Malaysian mobile operator Celcom Axiata…
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