Saturday, 16 December 2017

Know your customer, make him spend more

By Mary Lennighan, Total Telecom, in Singapore
Thursday 20 June 13

Bakrie Telecom says customer segmentation can lead to a 'wow' experience, but telcos must be prepared to invest.

Capturing basic customer data and using it to create segmented offers is a vital tool for operators looking to boost ARPU, particularly in a predominantly prepaid market like Indonesia…

Capturing basic customer data and using it to create segmented offers is a vital tool for operators looking to boost ARPU, particularly in a predominantly prepaid market like Indonesia…

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