Tekelec announced that its market-leading Policy Server has been selected by Telefónica UK Limited (Telefónica UK) to provide the Policy and Charging Rules Function (PCRF) in the 3G and LTE core networks. The Policy Server will combine with Tekelec’s Subscriber Profile Repository to enable Telefónica UK to offer advanced digital lifestyle services for smartphones…
Tekelec announced that its market-leading Policy Server has been selected by Telefónica UK Limited (Telefónica UK) to provide the Policy and Charging Rules Function (PCRF) in the 3G and LTE core networks. The Policy Server will combine with Tekelec’s Subscriber Profile Repository to enable Telefónica UK to offer advanced digital lifestyle services for smartphones, tablets and other mobile data devices, while lowering network operating costs.
The Policy Server will help create new mobile data services and tariff plans using a variety of criteria, including volume of data, speed, time and applications. In addition, the operator could offer personalized loyalty programs, mobile advertising and time-based plans.
Tekelec’s Policy Server also reduces Telefónica UK’s costs by improving network efficiency and enabling engineers and marketers themselves to rapidly create, execute, and evolve policies.
Telefónica UK has more than 22 million mobile customers, with 47 percent smartphone penetration as of March 2013. In the first quarter of 2013, 93 percent of new contract customers chose a smartphone.
“Our customers have a huge desire to use mobile technology to help manage their lives, as evidenced by smartphone uptake. We expect this to grow as we launch 4G services in the summer. We’re focused on giving customers rich content and a superior mobile data experience across all 3G and 4G devices,” said Tim Parker, Mobile Data Product Manager – Networks for Telefónica UK. “Tekelec’s Policy Server has the innovative features, scalability and flexibility to meet the diverse needs of network operations, IT and marketing to easily implement new policies.”
“Telefónica UK is at the forefront of new uses for mobile devices with innovative services like O2 Refresh, O2 Rewards, O2 Travel and O2 Wallet,” said Doug Suriano, CTO of Tekelec. “Tekelec’s Policy Server gives them the foundation for unprecedented uses of mobile devices as a cornerstone of the mobile digital lifestyle.”
Tekelec policy solutions serve more than 60 service providers, including more than 50 Tier 1 providers, in 35 countries. Fifteen Telefónica operators in Latin America and Europe are among this customer base. Last month, Tekelec announced that Exact Ventures estimated Tekelec to lead all independent policy management vendors by market share in 2012.
“Telefónica UK has the tools and expertise to pioneer new and creative service plans which will set the standard for operators,” said Albert Fernandez, Tekelec U.K. managing director and regional vice president, Europe and Africa. “We are excited to support the roll-out of their LTE network with our flexible and dynamic policy control solutions”.
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