Pontis Ltd, the leading provider of individual Customer Lifecycle Management (iCLM™) solutions for Communication Service Providers (CSPs), today announced that it has reached 300 million subscribers worldwide…
Pontis Ltd, the leading provider of individual Customer Lifecycle Management (iCLM™) solutions for Communication Service Providers (CSPs), today announced that it has reached 300 million subscribers worldwide, through dozens of tier one mobile operators across the globe.
Pontis’ iCLM™ solution allows operators to maintain continuous engagement with each and every subscriber. The Pontis big data platform analyses information which is typically stored in silos, creates an holistic 360 view of every subscriber and responds in real-time to individual needs. As a result of this innovative Segment of One™ marketing approach, CSPs are able to better understand the individual needs of all their subscribers, and respond in real-time with appropriate communication. This may include educational messages during the welcome process, offers encouraging usage increase, or detecting an unsatisfied user and responding with an attractive offer - all within a contextual approach. Communication with subscribers is carried over multiple channels, including traditional inbound and outbound channels, social media and applications.
Ronnie Kenneth, CEO at Pontis, commented, “Service providers are faced with the huge task of treating consumers as individuals, because they expect it. This is quite a challenge when millions of mobile subscribers are involved. Operators can only meet these expectations by understanding the needs, buying motivation, consumption patterns and spending behaviour of each individual, and then continuously engage with each customer in the most effective way.”
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