Saturday, 23 June 2018

Yahoo to acquire Tumblr for $1.1 billion in cash

By Joann S. Lublin, Amir Efrati and Spencer E. Ante, Dow Jones Newswires
Monday 20 May 13

Blogging platform to continue operating as independent entity; CEO David Karp to keep his job.

Yahoo Inc. agreed to acquire blogging startup Tumblr for about $1.1 billion in cash, a deal that will see Tumblr continue to operate as an independent business. Tumblr, founded in 2007, fast built a following by making it easy for people to post blogs and photos, follow other people on Tumblr and receive updates via a feed. The site's simple design has lowered the bar for online publishing and effectively merged blogging with social media…

Yahoo Inc. agreed to acquire blogging startup Tumblr for about $1.1 billion in cash, a deal that will see Tumblr continue to operate as an independent business. Tumblr, founded in 2007, fast built a following by making it easy for people to post blogs and photos, follow other people on Tumblr and receive updates via a feed. The site's simple design has lowered the bar for online publishing and effectively merged blogging with social media…

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