Tuesday, 19 September 2017

Carriers need to adapt to the OTT messaging revolution faster

Movius
Wednesday 15 May 13

With OTT messaging overtaking SMS for the first time, global leader in solution enablement for service providers, Movius Interactive Corporation, claims it is time carriers make moves to displace the OTT players. Informa reported[i] last month that almost 19 billion messages were sent per day on chat apps in 2012…

With OTT messaging overtaking SMS for the first time, global leader in solution enablement for service providers, Movius Interactive Corporation, claims it is time carriers make moves to displace the OTT players.

Informa reported[i] last month that almost 19 billion messages were sent per day on chat apps in 2012, compared with 17.6 billion SMS texts. These figures follow another report[ii] by Ovum asserting that carriers will lose $54 billion by 2016 due to smartphone messaging apps.

Movius’ VP of Product Strategy and Marketing, Jose Romero, says this trend is a symptom of OTT players gaining more and more control, but he believes adding some simple value added services could reverse this trend for carriers.

“To become relevant In the OTT revolution, carriers must be more agile in application development, deployment, and innovate by offering personalized solutions that focus on user needs and also delivering open, real-time, voice and messaging services on their core networks,” said Romero.

Ahead of CTIA, Movius has launched a concrete way for carriers to increase their revenues with a service called myIdentities. Consumers struggle every day to keep their private lives separate from their public and work lives and this product solves that challenge entirely. As an exclusive campaign for CTIA’s attendees a free second cell number using the myIdentities app during the event will be available.

“Most people carry more than one phone to manage family, business, social, dating, etc… Movius myIdentities is a network based solution that allows customers to have multiple TDM phone lines, separate mobile workspaces, and separate billing on the same device with only one SIM card and without the need of a specialized dual-SIM device. These services help drive revenue growth for the carrier while adding extra services for the end-user,” added Romero.

Alongside myIdentities Movius offers other services that carriers can provide including solutions that integrate with social networks to provide social telephony, parental geo-fencing, true fixed-mobile convergence, and unified social media messaging.

To show just how easy it is for operators to implement the myIdentities solution, Movius has launched a campaign specifically for CTIA, offering event attendees a free second cell number using the myIdentities application.


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