Friday, 21 July 2017

Portugal Telecom selects Intersec’s LBS solution

Intersec
Tuesday 14 May 13

Intersec, the leading software vendor enabling telecom operators to derive value from their network big data and to facilitate services innovation, announced today that Portugal Telecom has selected its geolocation solution, IGLOO, to help generate new source of revenue through Location Based Services. IGLOO is a network enabler which consolidates real…

Intersec, the leading software vendor enabling telecom operators to derive value from their network big data and to facilitate services innovation, announced today that Portugal Telecom has selected its geolocation solution, IGLOO, to help generate new source of revenue through Location Based Services.

IGLOO is a network enabler which consolidates real-time intelligence from the mobile operator’s network including subscriber location information on a mass scale. Residing in the operator network, IGLOO anonymously aggregates and manages subscriber and location information to enable the creation of location-based services. By collecting the metadata from the operators’ network, while simultaneously integrating active geolocation capabilities, operators such as Portugal Telecom or additional third parties will be able to use these exclusive insights for purposes including geomarketing, urban planning and density maps. This information does not reflect, in any circumstance, personal or confidential information, supporting its value and features in anonymous and collective data.

In a competitive market it was important to Portugal Telecom to differentiate their offering and provide a service that would generate a new source of revenue and improve the quality of service customers are expecting. Portugal Telecom commented: “It is important to us that we continue to spearhead new and innovative ways to engage with our customer base. Intersec offered the technical solution that can provide us new features, and we are confident that they will support us in unlocking the potential of our subscriber data and generate new revenues, and improve satisfaction levels through location based services.”

Yann Chevalier, CEO at Intersec, said: “By combining location data with other types of data such as mobile events captured from wireless networks, innovative companies such as Portugal Telecom are given the potential to gain new and incremental insights into their customers’ situations, predictive behaviour, and patterns; to provide a personalised experience to subscribers. Additionally, Location-Based Services revenues should grow to almost US$10 billion globally in the next two years, so operators are now realising that to open new revenue streams and develop effective retention strategies, they have to use information about their customers that already exist on their networks to develop targeted and relevant advertising solutions."


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