Tuesday, 11 December 2018

Friday Review: Button it

By Mary Lennighan, Total Telecom
Friday 03 May 13

Success of BlackBerry Q10 shows hunger for new smartphone form factors, and Softbank's Masayoshi Son has his say on Dish's bid for Sprint.

Early reports of high uptake of the new BlackBerry Q10 device suggest that I was right about something I've been saying for a while now: people want buttons on their smartphones! I will unashamedly admit to being unable to write SMS or emails on a touch-screen phone and in the past couple of years – since 'iPhone-esque' became the de facto design for virtually all new smartphones – have had numerous conversations with people who have agreed that "my wife feels exactly the same", or "it takes me ages to type a text message". As such, I felt somewhat vindicated when U.K. retailer Selfridges earlier this week reported that the Q10, with its physical Qwerty keyboard, sold out within hours of launch last Friday. Without sharing any actual numbers…

Early reports of high uptake of the new BlackBerry Q10 device suggest that I was right about something I've been saying for a while now: people want buttons on their smartphones! I will unashamedly admit to being unable to write SMS or emails on a touch-screen phone and in the past couple of years – since 'iPhone-esque' became the de facto design for virtually all new smartphones – have had numerous conversations with people who have agreed that "my wife feels exactly the same", or "it takes me ages to type a text message". As such, I felt somewhat vindicated when U.K. retailer Selfridges earlier this week reported that the Q10, with its physical Qwerty keyboard, sold out within hours of launch last Friday. Without sharing any actual numbers…

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