Thursday, 23 November 2017

Boost customers, not footprint, analyst warns telcos

By Mary Lennighan, Total Telecom
Monday 22 April 13

Opportunities associated with having a larger footprint not as great as is generally assumed, according to Ovum.

Telecoms operators should think twice before attempting to grow their businesses by expanding into new markets, analyst firm Ovum warned on Monday. Instead, telcos would do well to concentrate on growing their customer bases in the markets in which they are already present…

Telecoms operators should think twice before attempting to grow their businesses by expanding into new markets, analyst firm Ovum warned on Monday. Instead, telcos would do well to concentrate on growing their customer bases in the markets in which they are already present…

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