Wednesday, 20 September 2017

PapayaMobile opens up China's app market with China Mobile direct billing

PapayaMobile
Tuesday 16 April 13

Android app and games developers can now expand into the Chinese mobile market with the release today of a new SDK from mobile social game distribution and monetisation company PapayaMobile. The new SDK enables independent developers to monetise their game or mobile app in the Chinese market through in-app purchasing supported by direct carrier billing, and also via access to AppFlood…

Android app and games developers can now expand into the Chinese mobile market with the release today of a new SDK from mobile social game distribution and monetisation company PapayaMobile. The new SDK enables independent developers to monetise their game or mobile app in the Chinese market through in-app purchasing supported by direct carrier billing, and also via access to AppFlood, Papaya’s premium cross-promotion ad network.

With the new AppFlood SDK, independent developers can now integrate into the billing system of national Chinese mobile China Mobile, for easy, frictionless, and secure in-app purchasing using direct billing. China Mobile is China’s number one operator by market share and the world’s biggest operator by subscriber numbers.

The direct billing system included in the new AppFlood SDK is the first system available for independent developers to monetise individual games in China, without having to be part of a larger social game network.

The AppFlood SDK also gives developers access to the AppFlood cross-promotion ad network. Developers can use AppFlood to monetise their game or mobile app by buying, selling, or exchanging high-quality, non-incentivized ads and traffic with other developers, publishers and advertisers in China. AppFlood is commission-free, which reduces costs for advertisers, publishers and developers alike.

The AppFlood SDK’s direct billing capability enables developers working with Papaya to reach China Mobile’s 710 million mobile subscribers with their freemium games. The top-down WW2 arcade shooter iBomber for Android, from Scottish developer Cobra Mobile, is the first new freemium game to launch in China that will use this direct billing payment system. The iBomber franchise is already a critical and commercial hit on iOS, and has been downloaded over 10 million times worldwide.

“Papaya’s in-depth knowledge and experience of the Chinese mobile market makes it the perfect partner for Cobra Mobile as we expand into China,” said Cobra Mobile CEO Mark Ettle. “With Papaya’s help, plus the added ease of use provided by direct carrier billing, we are confident that we can emulate the iOS success of the iBomber franchise in China on Android.”

Commenting on the SDK launch, PapayaMobile CEO Si Shen said, “With the integration of our AppFlood SDK with China Mobile, PapayaMobile is taking the lead in opening up the lucrative Chinese mobile market to developers worldwide. Papaya is the first and currently the only company that can provide both ad exchanges and carrier billing for in-app purchasing in China to independent developers. Our relationship with China Mobile, our success with AppFlood, plus our deep understanding of the Chinese mobile games space, makes Papaya the ideal partner for developers worldwide seeking to enter this dynamic market and monetise their games.”


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