Tuesday, 11 December 2018

Will Android/iOS duopoly fears open a window for Microsoft?

By Tim Deluca-Smith, WDS
Tuesday 26 March 13

'The conditions exist...for heavily invested Android device manufacturers to begin to diversify'

It seems something of a prosaic title, but the race to become the industry's third ecosystem will be one of the most contested this year. With 90% of new smartphone shipments running either Google Android or Apple iOS; the remainder of the market is being challenged by two companies: Microsoft and BlackBerry. There is only room for one and failure is not an option. When Microsoft hit the reset button on its mobile strategy in 2010, retiring Windows Mobile in favour of a new…

It seems something of a prosaic title, but the race to become the industry's third ecosystem will be one of the most contested this year. With 90% of new smartphone shipments running either Google Android or Apple iOS; the remainder of the market is being challenged by two companies: Microsoft and BlackBerry. There is only room for one and failure is not an option. When Microsoft hit the reset button on its mobile strategy in 2010, retiring Windows Mobile in favour of a new…

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