Wednesday, 20 September 2017

Fragmentation holding back companion screen revenue

By Nick Wood , Total Telecom
Tuesday 19 March 13

Industry players call for unified approach to connecting TVs to the second screen.

Companion services can unlock a new source of ad revenue for TV providers, industry players said on Tuesday, but they need to address some important challenges first. End users are already adopting companion services, but generally speaking they take the form of third-party services like Facebook and Twitter, which provide a social element…

Companion services can unlock a new source of ad revenue for TV providers, industry players said on Tuesday, but they need to address some important challenges first. End users are already adopting companion services, but generally speaking they take the form of third-party services like Facebook and Twitter, which provide a social element…

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