Thursday, 29 June 2017

Dubai cloud hub to serve MEA region

Neostratus
Monday 18 March 13

After 4.5 years of operations in Europe, Neostratus (formerly CE On-Demand) is expanding to the Middle East and Africa to achieve the strong business potential for cloud services available in the region. Through a recently announced strategic partnership with telecommunications company Orixcom, Neostratus is creating a localised hub of cloud services for the company’s operations in the MEA region. The combination of Orixcom’s existing services and local expertise with Neostratus’ leading technology and cloud enablement capabilities provides a new and innovative proposition for the Middle East and Africa that will increase productivity and improve agility for businesses in the area…

After 4.5 years of operations in Europe, Neostratus (formerly CE On-Demand) is expanding to the Middle East and Africa to achieve the strong business potential for cloud services available in the region. Through a recently announced strategic partnership with telecommunications company Orixcom, Neostratus is creating a localised hub of cloud services for the company’s operations in the MEA region. The combination of Orixcom’s existing services and local expertise with Neostratus’ leading technology and cloud enablement capabilities provides a new and innovative proposition for the Middle East and Africa that will increase productivity and improve agility for businesses in the area.

Orixcom is the first operator offering next generation international connectivity, data centre and exchange services in the Middle East. By leveraging extensive local, regional and international experience the company enables convenient, fast and flexible connection to, from, and around the region. With physical network infrastructure and presence based in Dubai, Orixcom is strongly positioned to support Neostratus in serving the cloud enabler’s growing customer base in the region.

Andrew Grenville, Founder and CEO of Orixcom commented “Orixcom’s existing focus on customers who need efficient regional and international access is wonderfully complemented by Neostratus’ outstanding services portfolio and holistic approach to cloud delivery. With their ambitious expansion plans for the MEA region and rich experience in cloud enablement we trust Neostratus to be the most reliable and profitable strategic partner in delivering the cloud to our customers. There is a new wave of expanding confidence and business opportunity around the region, and we want to help our customers successfully ride it.”

With over 12 million SMEs operating in MEA, many of whom are using technology that needs upgrading , along with current challenges of financing start-ups in a time of limited investment, the market indicates a big opportunity for telecommunication service providers to deliver fast and profitable cloud services to customers. The MEA cloud hub will allow partners to offer a fully-branded range of cloud services from IaaS to SaaS, hosted within the region and localised to provide customers with the assurance that their services are delivered by trusted brands. Building on the region’s strong but underutilised technological infrastructure and it’s growing entrepreneurial culture, Neostratus will provide relevant cloud services with fast time-to-market and easy-to-deploy cloud brokerage models for telcos and systems integrators in the region.

Christian Hess, Business Development Director at Neostratus said: “Business dynamics and economic growth combined with strong potential in the fast developing SME market drive the need for cloud services in the Gulf region and highlight the untapped opportunity to offer integrated solutions. We have received very positive feedback in our discussions with a number of leading telecom companies in UAE, Oman, Bahrain, Kuwait and Saudi Arabia about our portfolio and capabilities to enable them not only to providing compelling service offerings but also to support them in building go-to-market programs that are highly relevant in addressing the growing potentials of the market.”

A recent survey conducted by Pyramid Research about ICT readiness of the region marked an outstanding 400 million USD/year market potential for cloud-based email services only. However, the research also pointed out that the biggest challenges of SME cloud adoption are lack of skills and awareness necessary to embrace cloud services.

Viktor Kovacs, Founder and CCO of Neostratus commented: “We believe that the synergies between our international experiences in cloud services provisioning and our strategic partners’ existing local proficiency in services delivery to SMEs will drive cloud awareness in the region and raise the business productivity of SMEs with fully customizable services from the cloud.”


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