Wednesday, 22 November 2017

Samsung Galaxy S4 marketing drive more potent than device itself – analysts

By Nick Wood, Total Telecom
Friday 15 March 13

Gadget maker unveils latest flagship smartphone; due to hit the shelves by end of April.

Samsung unveiled the latest version of its flagship Galaxy range of smartphones, the S4, at a high-profile event in New York late Thursday, but while the new handset boasts a host of new features with which to tempt prospective customers, analysts claim its fate will ultimately be decided by the marketing. "Samsung's competitors will be less concerned by the product itself but more by the looming promotional onslaught,&quot…

Samsung unveiled the latest version of its flagship Galaxy range of smartphones, the S4, at a high-profile event in New York late Thursday, but while the new handset boasts a host of new features with which to tempt prospective customers, analysts claim its fate will ultimately be decided by the marketing. "Samsung's competitors will be less concerned by the product itself but more by the looming promotional onslaught,&quot…

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