Thursday, 20 September 2018

iPhone brand worth more than Verizon

By Mary Lennighan, Total Telecom
Monday 11 March 13

Verizon tops new table ranking the world's biggest telecoms operator brands by value, but cannot match Apple's growing strength; Alcatel-Lucent, Nokia Siemens slip down the vendor ranking.

An improving economic climate in the U.S. was partly responsible for the increase in brand value many of its telecoms operators experienced over the past 12 months. But even the biggest U.S. telecoms operator brand could not come close to matching Apple, whose brand value is growing at a phenomenal rate…

An improving economic climate in the U.S. was partly responsible for the increase in brand value many of its telecoms operators experienced over the past 12 months. But even the biggest U.S. telecoms operator brand could not come close to matching Apple, whose brand value is growing at a phenomenal rate…

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