Friday, 21 July 2017

AT&T has its eyes on the skies

By Mary Lennighan, Total Telecom, in Barcelona
Wednesday 27 February 13

U.S. operator sees strong revenue opportunity in cargo-tracking; announces deal with OnAsset.

AT&T made headlines on Monday when it announced its LTE connectivity deal with General Motors, but the automotive space is not the only key area of focus for the U.S. telco's machine…

AT&T made headlines on Monday when it announced its LTE connectivity deal with General Motors, but the automotive space is not the only key area of focus for the U.S. telco's machine-to-machine (M2M) business.

″Cargo is one vertical that we are going aggressively after,″ Mobeen Khan, executive director, mobility marketing for AT&T Business, told Total Telecom in Barcelona on Tuesday.

He revealed that the telco has brokered a deal with freight monitoring specialist OnAsset Intelligence that will enable it to monitor cargo while it is in flight, a service it will provide to airlines and logistics companies initially.

OnAsset's FlightSafe technology allows a tracking device to adjust its settings automatically when it senses that the cargo it is monitoring has been placed on an aircraft. Its radios stop transmitting when the aircraft is in flight and turn back on when the plane lands. As such it complies with Federal Aviation Administration (FAA) regulations.

″You can track that entire cargo,″ for the duration of its journey, Khan explained.

″[We are] working with some customers on this,″ and will make specific announcements over the next couple of quarters, he said.

″We feel that it is a big revenue opportunity,″ Khan added. ″There's a good willingness to pay for those high-value cargo asset-tracking [services].″

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