Saturday, 15 December 2018

Friday Review: Zoo dollars

By Nick Wood, Total Telecom
Friday 08 February 13

Industry source pours scorn on 3UK's LTE pricing plans, while Amazon invents its own currency.

Everyone looks more keenly for good value during times of economic uncertainty because the feeling of being ripped off becomes far more acute when you have to work harder to justify every spend. With that in mind, it will no doubt have come as a welcome surprise to some when 3UK revealed on Monday that it will not be charging a premium when it launches '4G' LTE later this year. It must also have come as an unwelcome surprise to customers of EE, who are tied into more expensive, 24-month '4G EE' contracts. 3UK has been pitching what it calls its 'Ultrafast' network, which is powered by a mix of HSPA and dual-carrier HSDPA, as a viable alternative to EE's 4G service since November. When it adds LTE into the mix, customers with compatible handsets will be able to access it for the same price…

Everyone looks more keenly for good value during times of economic uncertainty because the feeling of being ripped off becomes far more acute when you have to work harder to justify every spend. With that in mind, it will no doubt have come as a welcome surprise to some when 3UK revealed on Monday that it will not be charging a premium when it launches '4G' LTE later this year. It must also have come as an unwelcome surprise to customers of EE, who are tied into more expensive, 24-month '4G EE' contracts. 3UK has been pitching what it calls its 'Ultrafast' network, which is powered by a mix of HSPA and dual-carrier HSDPA, as a viable alternative to EE's 4G service since November. When it adds LTE into the mix, customers with compatible handsets will be able to access it for the same price…

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