Monday, 28 May 2018

Disappointing results raise questions over Apple's strategy

By Mary Lennighan, Total Telecom
Thursday 24 January 13

Analysts urge Apple to 'rethink its strategy' as revenue and iPhone sales volumes grow, but profit stays flat.

Apple reported record financial figures and iPhone unit sales for the fourth quarter of 2012, but its failure to meet expectations sent its shares downwards and led analysts to question its plans for growth. The consumer electronics giant posted a net profit of US$13.1 billion for the 13 weeks to 29 December, almost flat compared with the year…

Apple reported record financial figures and iPhone unit sales for the fourth quarter of 2012, but its failure to meet expectations sent its shares downwards and led analysts to question its plans for growth. The consumer electronics giant posted a net profit of US$13.1 billion for the 13 weeks to 29 December, almost flat compared with the year…

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