Thursday, 20 September 2018

Ufone goes door-to-door to cut churn

By Nick Wood, Total Telecom
Wednesday 14 November 12

Pakistani mobile operator forges face-to-face relationships with 180,000 customers; saves $400,000.

Going out and meeting your customers in person may sound like a costly way of improving loyalty, especially in low-ARPU emerging markets, but doing precisely that saved Pakistani mobile operator Ufone hundreds of thousands of dollars in revenue that would otherwise be lost to churn…

Going out and meeting your customers in person may sound like a costly way of improving loyalty, especially in low-ARPU emerging markets, but doing precisely that saved Pakistani mobile operator Ufone hundreds of thousands of dollars in revenue that would otherwise be lost to churn…

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