Monday, 16 July 2018

Filipinos reject 'cheap Chinese' handsets

By Mary Lennighan, Total Telecom
Tuesday 13 November 12

Smart Communications tackles mobile customers' reluctance to use data, while Indonesia's Axis describes handset vendors as 'the enemy'.

Smartphones have not quite made it to the mass market in the Philippines yet, and with growing data usage and a population of 95 million the country represents a significant growth opportunity for mobile handset makers. However, they need to get the devices right: Filipino mobile users are a discerning bunch. Smartphone prices are not yet at the sweet spot, according to Napoleon Nazareno, CEO of the Philippines' largest mobile operator Smart Communications. The price must be brought down…

Smartphones have not quite made it to the mass market in the Philippines yet, and with growing data usage and a population of 95 million the country represents a significant growth opportunity for mobile handset makers. However, they need to get the devices right: Filipino mobile users are a discerning bunch. Smartphone prices are not yet at the sweet spot, according to Napoleon Nazareno, CEO of the Philippines' largest mobile operator Smart Communications. The price must be brought down…

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