Monday, 10 December 2018

Friday Review: Toilet training

By Mary Lennighan, Total Telecom
Friday 02 November 12

U.K. telcos debate high-speed broadband uptake, differentiation in the network, and the cost of rolling out infrastructure.

Simply increasing connection speeds is unlikely to drive rapid take-up of super-fast broadband services, but telecoms operators hope that new services and applications will emerge to pique consumer interest. Somewhat surprisingly, one industry executive this week predicted that making it easier for consumers to find time to go to the toilet could be the killer app. "They've never seen the ability to pause live TV and go to the loo," said TalkTalk CEO Dido Harding at the Huawei Broadband Forum on Tuesday, referring to potential customers for the YouView-based Internet TV service the telco launched in September. Services like TV, "will materially drive take-up of broadband subscriptions," while pitching the Internet at a higher speed to consumers will not…

Simply increasing connection speeds is unlikely to drive rapid take-up of super-fast broadband services, but telecoms operators hope that new services and applications will emerge to pique consumer interest. Somewhat surprisingly, one industry executive this week predicted that making it easier for consumers to find time to go to the toilet could be the killer app. "They've never seen the ability to pause live TV and go to the loo," said TalkTalk CEO Dido Harding at the Huawei Broadband Forum on Tuesday, referring to potential customers for the YouView-based Internet TV service the telco launched in September. Services like TV, "will materially drive take-up of broadband subscriptions," while pitching the Internet at a higher speed to consumers will not…

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