Thursday, 20 July 2017

Neustar’s IP intelligence integrity passes PWC test

Neustar
Thursday 01 November 12

Neustar, Inc., a trusted, neutral provider of real-time information and analysis to the internet, telecommunications, entertainment, advertising and marketing industries, has today announced that PricewaterhouseCoopers (PwC), the multinational professional services firm…

Neustar, Inc., a trusted, neutral provider of real-time information and analysis to the internet, telecommunications, entertainment, advertising and marketing industries, has today announced that PricewaterhouseCoopers (PwC), the multinational professional services firm, has published audit findings that confirm Neustar’s IP Intelligence offerings enable businesses to accurately and reliably determine the location of website visitors from around the world in real-time.

Neustar provides Internet Protocol (IP) intelligence services which enable the real-time geographic location of web site visitors to be determined. For the sixth year in a row, PwC has audited Neustar’s data collection and processing methods, both its automated processes and methodologies of its network geography analysts and confirmed the integrity of Neustar’s service. The report assures focused coverage of the most highly used IP addresses on the Internet.

Through a team of experts who interpret network and business data, Neustar continually analyses the Internet to ensure greater accuracy of its results and works to deliver the most up to date, actionable information. Using this information, companies can confidently tailor their marketing efforts based on geolocation to increase return on marketing investment, reduce online fraud, and ensure regulatory compliance. Companies can confidently select the language and content of their website, including advertisements to display on a website, whilst fighting fraud by determining buyers’ physical locations.

"It is more important than ever before to ensure that offerings are tailored according to the geographic locale of each of your customers. With websites catering to global audiences, making sure your products and services are personalised so they are presented in the right language and currency is vital. With IP Intelligence, Neustar has been able to provide this insight for many years, and PwC’s analysis of our service proves that our goal of providing a most efficient IP Intelligence service is right on track,” says Miten Sampat, VP of Product Strategy, Neustar.


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