Friday, 22 June 2018

Friday Review: Totally wired

By Mary Lennighan, Total Telecom
Friday 19 October 12

Mobile is off the agenda at BBWF 2012 in more ways than one, plus the week's news highlights, including the Softbank/Sprint deal.

It is a truth universally acknowledged that journalists at a telecoms trade show will drink too much press room coffee and complain about the WiFi.  That was certainly the case at Broadband World Forum 2012, which took place in Amsterdam this week, albeit with an unusual twist: technically, there was no WiFi to complain about. ″I can't remember when I last plugged one of these in,″ my neighbour in the press area muttered as she battled with one of the half-dozen Ethernet cables available to us. As the show progressed it became apparent to me that the lack of wireless was something of a metaphor for the show as a whole. A couple of years ago the mobile industry was starting to make its presence felt at BBWF. Mobile broadband featured on the agenda alongside copper, fibre, GPON and so on. But at BBWF 2012 you could have been forgiven for thinking that there was no such thing as wireless…

It is a truth universally acknowledged that journalists at a telecoms trade show will drink too much press room coffee and complain about the WiFi.  That was certainly the case at Broadband World Forum 2012, which took place in Amsterdam this week, albeit with an unusual twist: technically, there was no WiFi to complain about. ″I can't remember when I last plugged one of these in,″ my neighbour in the press area muttered as she battled with one of the half-dozen Ethernet cables available to us. As the show progressed it became apparent to me that the lack of wireless was something of a metaphor for the show as a whole. A couple of years ago the mobile industry was starting to make its presence felt at BBWF. Mobile broadband featured on the agenda alongside copper, fibre, GPON and so on. But at BBWF 2012 you could have been forgiven for thinking that there was no such thing as wireless…

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