Friday, 28 July 2017

Intersec launches new version of IGLOO

Intersec
Friday 12 October 12

Intersec, a leading value added software provider for mobile and integrated operators is launching a new version of its Location Based Services (LBS) solution the IGLOO Geolocator, to help operators monetise their network assets to generate new revenue streams from mobile advertising, mobile marketing and other location-based services. The IGLOO Geolocator enables mobile operators to grab a share of the burgeoning market for location…

Intersec, a leading value added software provider for mobile and integrated operators is launching a new version of its Location Based Services (LBS) solution the IGLOO Geolocator, to help operators monetise their network assets to generate new revenue streams from mobile advertising, mobile marketing and other location-based services.

The IGLOO Geolocator enables mobile operators to grab a share of the burgeoning market for location-based services which industry analysts Pyramid Research predict will reach $10.3 billion globally by 2015. IGLOO software resides in the operator network and collects metadata emerging from the network in real-time. Operators or third parties can then use these exclusive anonymously aggregated insights for purposes including geomarketing, urban planning and density maps. Alternatively, subscribers who give their specific consent for the exposure of their location data by opt-in can benefit from exclusive services such as targeted and contextualised Location Based Advertising and Marketing offers.

The location-based data collected can be used for the purpose of geomarketing such as determining the best location for a new mobile phone retail outlet, or to generate new revenue streams from brand owners or advertisers with geolocated mobile advertising or marketing services. It can also drive the development of new operator services; either B2C services like ‘People Finder’ services for friends or family, or lost mobile device tracking services, or B2B type services such as M2M services for fleet or asset management, or emergency alerting solutions used in a specific location for crisis and disaster management.

The latest IGLOO 3.0 release offers improved functionality to streamline the interaction between ad servers and multi-MNOs. MNOS can also manage third parties access according to time of day or available bandwidth. This new version reinforces the synergy between passive and active geolocation, as well improving the ability of low capacity legacy solutions to handle mass LBS demand.

IGLOO has already been deployed very successfully by leading operators like SFR. Mathieu Gras, Head of LBS for SFR commented, “We were the first European operator to offer location based services. Our Mobile Street Marketing campaign delivered contextual promotions to the specified target audience of our database, which in total has more than 3 million opt-in subscribers, in real-time, based on the consumer location and profile. Intersec’s LBS solution has helped us to create new services for advertisers, enterprises and consumers as well as giving us greater insight and understanding of our customers’ behaviour.”

According to Yann Chevalier, CEO of Intersec: “We’re seeing massive interest amongst operators who recognize the unique opportunity that location based services offers them to monetise their relationship with consumers in ways that benefit themselves but also helps them deliver innovative new services to their customers that are not open to the likes of Google and Apple.”


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