Tuesday, 25 July 2017

Friday Review: Playing chicken

By Mary Lennighan, Total Telecom
Friday 05 October 12

CDG shifts focus to LTE and 450-MHz spectrum band, but insists CDMA is no turkey.

″It's just like KFC,″ said Joe Lawrence, VP marketing at the CDG, explaining the industry body's bid to reinvent itself over lunch in Riga, Latvia earlier this week. The outfit once known as the CDMA Development Group is seeking to distance itself from the moribund mobile technology and focus instead on the migration path to LTE and spectrum usage, particularly focusing on the under-utilised 450-MHz band. There are not many parallels to draw between Kentucky Fried Chicken and the CDG, other than their use of initials only in the branding. There was no fast food in sight on the group's European road trip this week, that took in Poland as well as Latvia; it was a fine culinary experience as much as an educational one. And the CDG has, for the most part, stopped playing chicken with once arch-rival the GSMA, the industry body that represents the GSM side of the mobile world; it became apparent some years ago that the organisations' posturing over which had the better technology had become irrelevant as GSM increased its dominance and CDMA saw its share of the global market slip…

″It's just like KFC,″ said Joe Lawrence, VP marketing at the CDG, explaining the industry body's bid to reinvent itself over lunch in Riga, Latvia earlier this week. The outfit once known as the CDMA Development Group is seeking to distance itself from the moribund mobile technology and focus instead on the migration path to LTE and spectrum usage, particularly focusing on the under-utilised 450-MHz band. There are not many parallels to draw between Kentucky Fried Chicken and the CDG, other than their use of initials only in the branding. There was no fast food in sight on the group's European road trip this week, that took in Poland as well as Latvia; it was a fine culinary experience as much as an educational one. And the CDG has, for the most part, stopped playing chicken with once arch-rival the GSMA, the industry body that represents the GSM side of the mobile world; it became apparent some years ago that the organisations' posturing over which had the better technology had become irrelevant as GSM increased its dominance and CDMA saw its share of the global market slip…

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