Thursday, 27 July 2017

Polycom delivers open standards-based Scalable Video Coding

Polycom Europe
Thursday 04 October 12

Polycom, Inc. , the global leader in open standards-based unified communications, announced it is offering a royalty-free license for an interoperable implementation of H.264 Scalable Video Coding (SVC) software technology. As more and more businesses use video to collaborate and meet face-to-face from any location for more productive and effective engagement with colleagues, partners and customers, the use of highly flexible H.264 SVC open-standards video enables the best possible video collaboration experience across many networks. By offering this royalty…

Polycom, Inc. , the global leader in open standards-based unified communications, announced it is offering a royalty-free license for an interoperable implementation of H.264 Scalable Video Coding (SVC) software technology. As more and more businesses use video to collaborate and meet face-to-face from any location for more productive and effective engagement with colleagues, partners and customers, the use of highly flexible H.264 SVC open-standards video enables the best possible video collaboration experience across many networks. By offering this royalty-free license of an interoperable implementation of H.264 SVC, Polycom helps minimise the investment required to efficiently distribute video across networks and devices.

Extending the reach of interoperable video
“We’re pleased to provide our standards-based SVC implementation to the industry,” said Sudhakar Ramakrishna, President of Products and Services, Polycom. “By openly offering this new standards-based software technology on a royalty-free basis, Polycom unleashes SVC by giving technology and service providers a common foundation on which they can build solutions that are backward- and forward-compatible across platforms, as well as scalable across networks.”

"Today’s announcement is exciting for anyone interested in increasing the reach of SVC video to every corner of the UC experience,” said Bernard Aboba, president of Unified Communications Interoperability Forum (UCI Forum). “Polycom’s ongoing commitment to interoperability and the licensing of its SVC software technology is a testament to our shared belief in the power of interoperability to enable widespread global adoption of truly unified communications.”

Extending interoperability with Microsoft
Microsoft, another founding member of the UCI Forum alongside Polycom, will be an early adopter of this new open standards-based SVC technology.

“The licensing of H.264 SVC provides a foundation that will allow the industry to deliver the type of seamless interoperability that our joint customers are asking for. UCI Forum is uniting the industry through efforts like this and continues to lead the industry to an interoperable future,” said Warren Barkley, General Manager, Partner & Customer Engineering at Microsoft.

About SVC and Polycom’s SVC Implementation
The open-standard SVC algorithm provides a multi-layered data structure that allows systems to adapt to networks to enhance the resolution, frame rate and quality of video streams, and increase error resiliency, all without requiring excessive bandwidth. SVC is an extension to H.264 Advanced Video Coding (AVC), an efficient and high-performance standard that is used by most of today’s video conferencing devices. SVC technology enables high-quality video collaboration meetings even if network conditions or client capabilities are limited.

By licensing its SVC software technology, Polycom is delivering on a pledge to make the technology available at no cost to partners and vendors committed to open standards and interoperability. For enterprises and users, this means:
• This open standards-based software is backwards-and forwards-compatible with standards-based solutions, such as H.264 AVC, which helps drive down ownership costs and improve return on investment. Polycom was also at the forefront of implementing the most advanced version of the H.264 AVC codec, H.264 High Profile, which reduces total cost of ownership by decreasing the bandwidth required to use video collaboration in the enterprise by up to 50 percent.
• Solutions with the new open standards-based SVC technology can be designed to work with any network, device or video collaboration system equipped with a standards-based implementation. By providing native interoperability between the H.264 SVC protocol and other standards-based protocols such as AVC, the new protocol bridges the “video islands” caused by older, closed implementations of SVC, which have required customers to either buy expensive gateways and hardware, or to rip out and replace existing video investments.

Availability
The Polycom SVC software technology is available today on a royalty-free basis. For more information, visit www.polycom.co.uk.


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