Tuesday, 24 April 2018

iPhone 5 'more of the same' from Apple – analyst

By Nick Wood, Total Telecom
Thursday 13 September 12

Northstream CEO predicts shorter premium price period for Cupertino's latest creation.

Apple's iPhone 5 launch proved it can still capture the tech press' undivided attention and generate plenty of coverage in the post Steve Jobs-era, but for one analyst that was more or less all it managed to achieve. "They haven't innovated enough," said Bengt Nordstrom, CEO of Sweden-based consultancy Northstream, who told Total Telecom on Thursday that Apple's new iPhone does not represent a dramatic enough revision of its previous models…

Apple's iPhone 5 launch proved it can still capture the tech press' undivided attention and generate plenty of coverage in the post Steve Jobs-era, but for one analyst that was more or less all it managed to achieve. "They haven't innovated enough," said Bengt Nordstrom, CEO of Sweden-based consultancy Northstream, who told Total Telecom on Thursday that Apple's new iPhone does not represent a dramatic enough revision of its previous models…

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