Friday, 28 July 2017

Faster 4G data downloads welcomed, but voice still needs its space

One Horizon Group
Wednesday 12 September 12

One Horizon Group, has welcomed this week’s launch of the first 4G services in the UK, but predicts that heavy use of mobile data will put more strain on networks, interfering with voice traffic. Last month Ofcom announced that Everything Everywhere (EE) would be permitted to launch its 4G service from 11th September 2012…

One Horizon Group, has welcomed this week’s launch of the first 4G services in the UK, but predicts that heavy use of mobile data will put more strain on networks, interfering with voice traffic.

Last month Ofcom announced that Everything Everywhere (EE) would be permitted to launch its 4G service from 11th September 2012, ahead of the UK 4G spectrum auctions that are expected to take place in the early months of 2013. Today Apple is expected to launch its iPhone 5 smartphone, which will take advantage of EE’s UK 4G service. Nokia, Samsung, HTC and Huawei have also announced 4G compatible mobile handsets.

4G will increase mobile data download speeds, making it five times quicker to download web pages, high definition images, documents and video to mobile devices. It is predicted that this will help businesses and consumers in rural areas of the UK, where it is less economical to provide high speed fibre broadband services.

Chris Moore, sales and marketing director of One Horizon Group, has welcomed the new 4G service from EE, which will be initially tested in London, Bristol, Birmingham and Cardiff. However, he warns that operators will have to ensure that voice services are not swamped by mobile data traffic:

“4G will be great for improving download speeds, but it is still prone to congestion as more data is transmitted over the network. Mobile voice quality will remain the operator’s priority, so they will need to ensure that they have optimisation in their networks so that these core services don’t get overloaded by data traffic.”

Moore believes that the majority of mobile customers will remain with their existing 3G mobile operator in spite of the new 4G services and handsets launching this week. He predicts that rival UK operators will quickly catch up once the 4G spectrum auction is completed.

Moore also believes that “One of the big issues for operators is that as they build more capacity into their networks, they open up the door to bandwidth-heavy mobile apps such as Skype, WhatsApp and Viber. These types of apps are not optimised, so they use up operators’ expensive new infrastructure, while siphoning off call revenues.”


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