Wednesday, 26 July 2017

TECNO eyes bigger African footprint with Mobilethink

Mobilethink
Thursday 06 September 12

Device management leader Mobilethink (www.mobilethink.com) today announces that the global device maker TECNO Telecom (www.tecnotelecom.com) has joined its growing Interoperability Testing Partnership (IOT) scheme. With a majority of TECNO Telecom devices being built on Mediatek chipsets, the goal of joining Mobilethink’s IOT scheme is to have all its devices certified for Over-the-Air (OTA) configuration and provisioning in all African markets…

Device management leader Mobilethink (www.mobilethink.com) today announces that the global device maker TECNO Telecom (www.tecnotelecom.com) has joined its growing Interoperability Testing Partnership (IOT) scheme.

With a majority of TECNO Telecom devices being built on Mediatek chipsets, the goal of joining Mobilethink’s IOT scheme is to have all its devices certified for Over-the-Air (OTA) configuration and provisioning in all African markets.

Based on the Mobilethink Analytics population reports, around 15% of the mobile population of Central Africa are using TECNO services.

TECNO Telecom is now one of the fastest growing mobile phone manufacturers in the world, focusing its key market in Africa. And TECNO, highly praised and favoured by customers, is one of the most popular mobile phone brands in Africa. This popularity also stems from its sub-brand itel, which is another popular device brand in the region.

TECNO Telecom is part of the new breed of highly-agile device vendors that focus operations on specific regional markets using local content and sales channels. This is proving to be a highly-successful strategy for growth in emerging markets.

Key to developing the TECNO brand uptake in new African markets is the capability to offer highly-advanced devices at highly-competitive prices. TECNO’s success is proof that Africa is not a market with only low-end phones, but a market willing to explore high-end services such as Mobile TV, Internet surfing and other multimedia services.

TECNO is also the No.1 Dual SIM mobile brand in African countries where it’s most important branches are in Nigeria, Kenya, Ghana and Cameroon.

Global partnerships

Mobilethink has partnered with local as well as global handset manufacturers for the past decade to ensure the highest possible device coverage in GSM carrier networks. Currently, the firm has continuous IOT’s in place with over 120 device manufacturers including Samsung and LG.

The IOTs enable Mobilethink to update its database of device settings before new models are launched. Like other device manufacturers, TECNO Telecom will share its device roadmaps and device specific information with Mobilethink for it to undertake in-house testing of current and future models.

“Partnering with Mobilethink is central to TECNO achieving its business development targets in Africa and in ensuring that new users of our phones can use all the features of their new phones,” says Mr. Arif Chowdhury, Senior Director of TECNO's Operator Department. “No fuss, no delay in using web services from power up maximises the customer experience and Mobilethink is singularly positioned to take us down the next step of our African journey.”

Tine Sørensen, Mobilethink’s chief of devices adds:“Clearly, Mobilethink is delighted that another of the world’s great device manufacturers has decided to join our growing testing and certification scheme. TECNO is already a popular mobile brand to around 15% of the mobile population of Central Africa and with its well-honed marketing skills, there is no doubt that many more Africans will soon be enjoying the sheer power and functionality of their new TECNO phones.”


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