Friday, 23 June 2017

Low cost both positive and negative for QR codes

By Nick Wood, Total Telecom
Monday 06 August 12

Scanbuy say cheap production costs boost technology's pervasiveness but success depends on an engaging user experience.

QR codes, a type of 2D barcode, have seen widespread use due in part to the low cost of producing them, but this carries with it a significant risk: companies can use them as a cheap means of URL replacement and pass it off as mobile marketing, to the detriment of the user experience. "People become engaged once they've scanned [the QR code] if the incentive is high enough...Not if it's a low-value URL replacement…

QR codes, a type of 2D barcode, have seen widespread use due in part to the low cost of producing them, but this carries with it a significant risk: companies can use them as a cheap means of URL replacement and pass it off as mobile marketing, to the detriment of the user experience. "People become engaged once they've scanned [the QR code] if the incentive is high enough...Not if it's a low-value URL replacement…

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