Monday, 22 October 2018

Friday Review: What's the difference?

By Mary Lennighan, Total Telecom
Friday 20 July 12

There's no longer much variation in smartphone form factors, but the fortunes of those involved in the market differ greatly.

They all look the same to me. Phones, that is. Or, more specifically, smartphones. From my (much-loved) position in the corner of the Total Telecom office I can see a number of colleagues tapping away on touchscreen handsets and even at a fairly close distance I can't distinguish an iPhone from a Samsung from an HTC from a... you get the idea. "You can see the difference between this device and probably most of the devices in your hands," said Wu Sa director of mobile device operations at ZTE in the U.K., speaking at a glitzy U.K. launch event for the Chinese vendor's new Grand X smartphone in London earlier this week. Errr, no you can't. The device is doubtless credible, and ZTE has a clear target market among the cost-conscious youth, but the fact is... it is hard to tell the difference between the Grand X and every other smartphone on the shelves. It's yet another identikit smartphone…

They all look the same to me. Phones, that is. Or, more specifically, smartphones. From my (much-loved) position in the corner of the Total Telecom office I can see a number of colleagues tapping away on touchscreen handsets and even at a fairly close distance I can't distinguish an iPhone from a Samsung from an HTC from a... you get the idea. "You can see the difference between this device and probably most of the devices in your hands," said Wu Sa director of mobile device operations at ZTE in the U.K., speaking at a glitzy U.K. launch event for the Chinese vendor's new Grand X smartphone in London earlier this week. Errr, no you can't. The device is doubtless credible, and ZTE has a clear target market among the cost-conscious youth, but the fact is... it is hard to tell the difference between the Grand X and every other smartphone on the shelves. It's yet another identikit smartphone…

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