Friday, 22 September 2017

GSMA defends importance of Joyn brand

By Nick Wood, Total Telecom
Tuesday 10 July 12

Industry body insists public face of RCS-e differentiates it from 'chaotic' world of OTT.

  The GSMA insisted on Tuesday that Joyn as a brand fulfils a significant role as the public face of the industry body's Rich Communication Suite-enhanced (RCS-e) offering. "The Joyn brand is important...It delivers a level of certainty," claimed Attilio Zani, business development director, at the GSMA. This certainty…

  The GSMA insisted on Tuesday that Joyn as a brand fulfils a significant role as the public face of the industry body's Rich Communication Suite-enhanced (RCS-e) offering. "The Joyn brand is important...It delivers a level of certainty," claimed Attilio Zani, business development director, at the GSMA. This certainty…

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