Saturday, 23 June 2018

Location-based services: Beyond navigation

By Motti Kushnir, Telmap
Monday 09 July 12

LBS must be ultra-local in order to truly engage users and provide them with added value.

More and more of today's mobile users are highly evolved tech savvy creatures that look to the mobile device as a conduit for assimilating all things local and social. To keep pace, location-based services (LBS) are similarly evolving to deliver much more than the conventional navigation experience. This new breadth of functionality being offered by LBS is proving to be of real intrinsic value…

More and more of today's mobile users are highly evolved tech savvy creatures that look to the mobile device as a conduit for assimilating all things local and social. To keep pace, location-based services (LBS) are similarly evolving to deliver much more than the conventional navigation experience. This new breadth of functionality being offered by LBS is proving to be of real intrinsic value…

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