Tuesday, 25 September 2018

Telcos urged to avoid 'goldfish principle' in customer care

By Mary Lennighan, Total Telecom, in Singapore
Wednesday 20 June 12

Don Peppers advises telecoms operators to be proactive when it comes to looking after customers; highlights Vodafone Turkey as a good example.

Telecoms service providers must be proactive about customer service to build loyalty, make more money, and reduce both costs and churn, Don Peppers, founding partner of customer care-focused consulting firm Peppers & Rogers Group, told CommunicAsia attendees on Wednesday…

Telecoms service providers must be proactive about customer service to build loyalty, make more money, and reduce both costs and churn, Don Peppers, founding partner of customer care-focused consulting firm Peppers & Rogers Group, told CommunicAsia attendees on Wednesday…

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