Tuesday, 11 December 2018

Big data is 'crude oil' of digital world – Amobee

By Mary Lennighan, Total Telecom, in Singapore
Tuesday 19 June 12

Telcos have key advantages that should enable them to benefit from mobile advertising opportunity; Asian operators compare notes on willingness to pay for content.

The changing nature of the advertising space provides a significant revenue opportunities for telecoms network operators if they choose to leverage their sizeable data assets, according to mobile advertising solutions provider Amobee. You can compete in the advertising market; "big data is the way to do it," Grant Watts, SVP and managing director, Asia Pacific, at Amobee told the assembled mobile operators at CommunicAsia on Tuesday…

The changing nature of the advertising space provides a significant revenue opportunities for telecoms network operators if they choose to leverage their sizeable data assets, according to mobile advertising solutions provider Amobee. You can compete in the advertising market; "big data is the way to do it," Grant Watts, SVP and managing director, Asia Pacific, at Amobee told the assembled mobile operators at CommunicAsia on Tuesday…

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